The story behind the Shea Moisture incident

Shea Moisture recently upset some of their core users by featuring a red-haired white model in their advertising.

Some users were upset, not only because Shea Moisture seemed to be suggesting that red and afro hair were similar in how they led to discrimination, but also because they were supposedly reformulating their products.

Geeky Mikita responded to the story by getting into the lab and mixing up her own products.

This is not to make light of the situation or hurt feelings but to remind girls that they are not at the mercy of big companies. Many people went online to share the names of lesser known, much-loved black-owned companies.

Response from Shea Moisture

Melissa from BlackHairOMG gave the Shea Moisture CEO, Rich Dennis,  a chance to have his say and try and put things right. Her feature is here:

Shea Moisture CEO Rich Dennis Addresses The Controversial Ad With The Breakfast Club

Studious STEM girls might like to read about the tree that gives us shea butter here.

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